October 26, 2020
Email Marketing

Why Financial Advisors need a newsletter

Yes, your customers do want to hear from you. While most people don’t care to hear from their doctor or lawyer (unless there’s a specific issue), people do want to hear from their Financial Advisor. Clients care about their money. This is why Financial Advisors need a regular email newsletter.
July 7, 2020
Focus on your core business - Ipso Facto

Why it pays to engage a ghost writer

As an expert in your field, you may find it frustrating that you don't have time to write posts like this, and to share your opinion on a trending topic. Lacking the time to put pen to paper, let alone words to an online blog, may mean you are missing a valuable opportunity to promote yourself as a thought leader in your field. It's worth considering a 'ghost writer' to assist you in this area and here's why.
July 7, 2020
Email Deliverability

How to improve email deliverability

Email marketing campaigns are pointless if they don’t actually make it to the user’s inbox. According to Validity's Email Deliverability Benchmark Report 2020, globally, the average inbox placement rate was 83 percent -meaning one out of every six messages failed to reach the inbox. In this post we look at some simple ways to improve email deliverability.