Marketing is vital for the success of any business. Most small business owners understand that they need to invest in marketing, and many take a ‘do-it-yourself’ approach as they don’t have the cash flow or business needs to hire a full-time marketing employee. The good news is, you don’t need to hire an employee. Outsourcing marketing provides a great solution and here’s why:
Hiring a freelance worker or marketing agency takes a matter of hours, rather than weeks to hire an employee. Simply create a brief around your required project, send it off for a quote, discuss requirements and agree to terms – before you know it, a marketing professional is on the job!
When you outsource, you can hire someone on a project by project basis, instead of having a full or part-time employee costing your company money 24/7. This is ideal for small businesses since the marketing needs are constantly changing. During the slow season you can dial down your marketing effects and then ramp them up during busier times.
When you employ a single marketer to fill a specific role, you might find they are limited to specific areas of expertise. That might be design, it might be writing or it might be social media. And while they may be experts in one or a couple of areas, marketing is a complex arena where a multitude of skills come into play. If one of your projects is to build SEO, for example, you can hire someone specifically skilled in this area.
Of the best things about outsourcing is that most contractors, freelancers, or agencies have networks of other professionals they can refer you to or manage for you in order to get your projects complete. This will save you money long-term as you don’t have to shop around, and many of your outsourcing contacts will likely be able to direct you to the best value option.
Think of it as having a team of people you can pull from when you need them, rather than doing everything in-house and starting cold when you have to get a project off the ground.
As their specialty is marketing, an agency or freelancer is driven to offer the best measurable results possible. After all, they’re only as good as their last client or campaign. An agency is not there to mark time in the knowledge they will be paid a wage regardless. They are there to prove their worth, illustrate why their services should be re-engaged and offer real, measurable results.
As well as access to experienced team members, marketing companies will have access to dozens of tools and platforms that most businesses won’t. We can invest in more of these tools as we spread the load across many customers. Your business benefits.
At Ipso Facto we work with business to understand the marketing playing field and how you can harness it to showcase your strengths.
We create intuitive branding, websites and quality content strategies to capture the heart of your business message. We help businesses rank foremost on Google and at the front of your consumer’s mind. You can learn more about our services here or contact us directly to learn more about how we can help.